Adidas: Marketing eCommerce Test Translation
The largest sportswear manufacturer in Europe, and also the second largest in the world.
(Source)
The sample below is a test translation completed for Adidas during their translator-selection process.
The main challenge in translating this product copy was to recreate the same feeling and emotion about the brand and the design that the marketing copy conveyed in English. That’s why, when translating design descriptions, it’s important to use words and expressions that evoke the right associations for Russian-speaking audiences and help them visualize the design through the text.
The sample below is a test translation completed for Adidas during their translator-selection process.
The main challenge in translating this product copy was to recreate the same feeling and emotion about the brand and the design that the marketing copy conveyed in English. That’s why, when translating design descriptions, it’s important to use words and expressions that evoke the right associations for Russian-speaking audiences and help them visualize the design through the text.